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Press Release

October 22, 2013



New webisodes launch on and Shaw Media's Action YouTube Channel, every Tuesday, starting October 29


Bonus webisodes, behind the scenes footage and #BICJ Game available on



TORONTO, October 22, 2013 - He was the wrestling champion of the world, until he lost it all. Now he's starting over and is going to be the greatest actor of all time. Insight Productions, in association with Shaw Media, announce But I'm Chris Jericho!, a scripted comedy web series built around WWE superstar and multi-faceted performer Chris Jericho. Featuring 10 webisodes, the series premieres Tuesday, October 29, simultaneously on and Action's YouTube Channel:


The series stars Chris Jericho as a fictionalized version of himself. In this tongue-in-cheek portrayal of his life, Chris is a former wrestler struggling to make it big as an actor. Despite being on top in the wrestling ring, Chris now clings to the bottom of the acting rung, and must try to contain his frustrations in the face of absurdities in the entertainment industry, as well as the ineptitude of well-intentioned supporters. Also featured in the web series is Andy Kindler (Bob's Burgers, Last Comic Standing) as Chris's bumbling agent, Phil Blank and Canadian comedy legend Scott Thompson (The Kids in the Hall) as Chris's over-the-top acting teacher, A.J. Mirkin. is launching as an interactive digital media property, with additional content launching every Monday, Wednesday and Thursday to complement the web series - including 11 bonus webisodes starring characters from the web series; Chris's biggest fan, Chad (Laurie Elliott), his roommate, Ryan (Christian Potenza) and his acting teacher, A.J. Mirkin (Scott Thompson); as well as exclusive behind the scenes footage.


Fans have the opportunity to further engage with the series by playing the #BICJ Game, an interactive experience hosted on During each new webisode, a unique hashtag embedded in the script is revealed and #BICJ Game players use it on Twitter to create their funniest and most compelling tweets. The webisodic hashtags act as creative springboards as players compete to have their tweets get the most votes on The website automatically searches for the hashtags on Twitter and compiles the tweets by webisode to be voted on by fans. Points and badges are awarded to players according to the number of votes earned and entries submitted. Based on performance (upvotes, points earned, frequency), players fall into a certain reputation and experience level with their ranking displayed on the website's leaderboard.


About Chris Jericho:

Chris Jericho is an acclaimed actor, wrestler, musician, author, radio show host, game show host and television personality who has established himself as a multi-faceted performer with millions of fans worldwide. Jericho began wrestling at age 19 and is one of the most popular performers in the history of World Wrestling Entertainment. In 2001 he was crowned the first ever WWE Undisputed Champion and in 2012 was named one of the top five most charismatic performers of all-time by the Chris is the lead singer of the internationally successful rock band Fozzy, whose fifth album "Sin and Bones" debuted at #1 on the Billboard Heat seeker charts and its first single "Sandpaper" charted in the top ten of the Sirius/XM channel Octane for 12 weeks straight. Jericho is also a two-time New York Times Bestselling author with his autobiographies; 2007's "A Lion's Tale: Around the World in Spandex," and 2011's "Undisputed: How to Become the World Champion in 1,372 Easy Steps," displaying his witty and critically acclaimed writing style. A third book is due in the winter of 2014.  Jericho was a popular contestant on Season 11 of Dancing With The Stars. Recently Chris hosted the new Syfy series Robot Combat League featuring tournament-style battles between state-of-the-art humanoid robots controlled by human robo-jockeys. Jericho's acting credits include roles in the films MacGruber and Albino Farm. He also recently appeared in the Jon Davis Gets a Sex Robot a web series produced exclusively for Justin Lin's YOMYOMF YouTube Channel.


Produced by Insight Production Company Ltd. in association with Shaw Media and made possible with the support of the Ontario Media Development Corporation and the participation of the Independent Production Fund. Executive Producers are John Brunton and Barbara Bowlby. Supervising Producer is Shannon Farr. Producer is Chris Jericho.  Co-Producers are Gary Rideout Jr., Bob Kerr, Craig Brown. Interactive Producer is Wayne Helman. Creators/Writers are Chris Jericho, Gary Rideout Jr., Bob Kerr, Craig Brown. Director is Mike Fly.







Twitter: @ActionTVCanada, @ButImCJericho, @insightprod, #BICJ



About Insight Productions

Insight Production Company Ltd, headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs and cutting edge multiplatform content for the global market in every genre. Since 1979, it has been recognized for its reputation for quality as the recipient of numerous international awards, including multiple Gemini's. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Recent hits include THE JUNO AWARDS, THE AMAZING RACE CANADA, BIG BROTHER CANADA, TOP CHEF CANADA, NEVER EVER DO THIS AT HOME and original formats including CANADA SINGS and BATTLE OF THE BLADES. For more information visit:

About Shaw Communications Inc.

Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit


For media inquiries, please contact: 


Alison Salinas

Alison Salinas Communications (For Insight Productions)
(416) 648-8844


Natasha Dunkley
Publicist - Dramatic Channels
Shaw Media

(416) 966-7227

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